Elon Musk’s repost on September 23 marks the official start of Macrohard’s hiring drive
Elon Musk has officially begun hiring for his new software company Macrohard, a venture aimed at challenging Microsoft in the artificial intelligence space. The move came into focus on September 23, 2025, when Musk reposted an update shared by Yuhuai Wu, co-founder of xAI, on X (formerly Twitter). Wu announced that the company is building a team to develop computer control agents, which will be central not only to Macrohard but also to Grok 5, xAI’s next-generation AI model. By reposting the update, Musk encouraged people to “help build Macrohard, the AI software company,” signaling the official launch of the recruitment process.
A bold move against Microsoft
Musk first introduced the idea of Macrohard in August 2025, describing it as a company that would focus entirely on AI-powered software. The name itself is a witty twist on “Microsoft,” replacing “Micro” with “Macro” and “soft” with “hard.” While the name generated humor online, Musk has made it clear that the project is not a joke.
He explained that while rockets and cars require massive factories, a software company could be created entirely with AI. His plan is to build systems where multiple AI agents work together to design, run, and maintain complex software operations.
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To formalize the idea, xAI filed a U.S. trademark application for Macrohard on August 1, 2025. The filing covers a wide range of AI services, including text and speech generation, software development tools, gaming, and autonomous agent systems.
Macrohard’s recruitment effort
In the wake of the repost on Sept 23, Macrohard has entered its active recruiting phase. Wu confirmed that the company is specifically hiring engineers and researchers to develop AI control agents to run workflows, debug, and manage complex or large-scale software.
Reports say the company is offering exceptionally lucrative salaries in the range of USD 180,000 to USD 440,000, indicating Musk’s desire to attract the best talent globally. Job postings specified several areas of the company for which they are hiring, including AI research, software engineering, distributed multi-agent systems, infrastructure and development, and debugging tools.
Wu added that Macrohard and Grok 5 are planning serious developments between now and the end of 2025, with training for Grok 5 set to commence shortly.
A direct competition with Microsoft
Macrohard’s launch means a major confrontation between Musk and Microsoft. Microsoft is already at the forefront of the software business worldwide with its development of Windows, Office, and Azure; it has also established itself as a leader in AI through its partnership with OpenAI.
If Macrohard is going to claim any space, it will need to create a somewhat different offering entirely. Musk’s vision of the company running largely on AI agents could be paradigm-changing, but it carries risks. Critics argue that AI still struggles with reliability, creativity, and accountability, raising doubts about whether it can fully replace humans in managing the complexity of large software ecosystems.
Additionally, the competition for AI expertise is intense. Microsoft, Google, and OpenAI are already focusing on attracting the best talent, and Macrohard has no choice but to offer big salaries and big projects to attract researchers and engineers.
The latest news indicates that Macrohard is beginning to solidify, although it is still very early. Musk’s repost on September 23 was essentially the opening of official hiring, and Wu has said that developing computer control agents would be important for both Macrohard and Grok 5. Job listings are now live, offering lucrative salaries to bring in top AI specialists. Wu also indicated that significant milestones are expected by next year, while Musk confirmed that Grok 5’s training is set to begin within weeks. Analysts, however, note that Macrohard is still more of a developing project than a full-fledged company—it currently has a trademark, job postings, and ambitious plans, but no mature products have been revealed yet.
Elon Musk’s disruptive track record
Despite the uncertainty, Musk’s history makes Macrohard a project worth watching. He has repeatedly disrupted entire industries. Tesla disrupted how we think about cars, SpaceX disrupted how we think about space, and Neuralink and xAI are continuing Musk’s challenge to technology.
Now, with Macrohard, Musk is aiming to disrupt the software industry. If successful, we may see a new world where AI does much of what we do in software. Whether Macrohard becomes a legitimate threat to Microsoft or just another Google-like project to watch will depend on how quickly some of these crazy plans become real products.
