Aniket Sardhana
Gujarat witnessed the launch of its first Ramalaya Experience Centre today at the Security Hold Area (SHA) of Vadodara Airport, offering travelers a unique, fragrance-based cultural journey. This initiative has been introduced by JPSR Prabhu Shri Ram, one of India’s leading luxury incense brands, aiming to connect visitors with the spiritual soul of India through aroma and art.
Reviving Heritage Through Scent
The experience centre was inaugurated by BJP MLA and Gujarat Assembly Chief Whip, Shri Balkrishna Shukla. Speaking at the event, he stated, “Ramalaya brings the essence of India to life in a refined and experiential form. It reflects the spiritual core of Gujarat and the nation, ready to guide the world through divine inspiration. Vadodara Airport is honored to host this unique cultural and aromatic concept.”
This initiative is part of JPSR’s larger mission to revive and reintroduce India’s spiritual and artistic heritage through sensory storytelling. At the Ramalaya Experience Centre, travelers can engage with India’s soul via luxury incense collections and cultural narratives inspired by sacred texts.
A Tribute to the Ramayana and Ancient Art
Central to the experience is the Shripad Ramayana Collection, envisioned by JPSR Prabhu Shri Ram. Inspired by the ancient 1,000-year-old Madhubani art form from Mithila—birthplace of Goddess Sita—each incense collection combines sacred stories, divine illustrations, and carefully curated fragrances that breathe life into the teachings of the Ramayana.
Featured Collections
- Kannauj Collection: Celebrating the fragrant legacy of India’s perfume capital, Kannauj, this series reflects the charm of traditional handmade incense infused with regional aromas.
- Ellora Perfume Line (Coming Soon): A forthcoming modern-yet-mythical fragrance series, inspired by the grandeur of Indian temple architecture and classical art.
“Airports Are the Temples of Our Times”
Prashant Kumar, CMD of Mod Retail Sales & Marketing Pvt. Ltd. and founder of Ramalaya Foundation, explained the deeper vision behind the project:
“Ramalaya is our humble tribute to India’s spiritual and cultural richness, conveyed through the art of fragrance. In today’s world, airports are the new temples—places where ideas and journeys meet. Through Ramayana-inspired incense and ancient Indian art, we offer not just aroma, but a profound cultural and spiritual experience.”
He added, “Our goal is to establish Ramalaya Experience Centres at major airports across India and the world, allowing global audiences to discover the soul of India through scent and storytelling.”
A Step Towards India as a Cultural World Leader
With a mission to promote India’s traditional art, values, and spiritual teachings among youth and society, Ramalaya represents a new-age platform to share Indian excellence with the world. This initiative aligns with Prime Minister Narendra Modi’s vision of making India a Vishwaguru—a global spiritual and cultural leader.
NI Bureau
