Sustainable Fashion is Growing in India: Will It Last?

Sustainable fashion is becoming more popular in India because people are learning about the harmful effects of fast fashion, such as pollution and waste.

New Delhi | June 9, 2025

A big change is happening in the world of fashion in India. More and more people are now choosing sustainable fashion clothes that are good for the environment and made in fair, ethical ways. This change is not just for the rich or fashion experts. It’s becoming popular with regular people too.

What Is Sustainable Fashion?

Sustainable fashion means clothes made from natural or recycled materials, using less water, fewer chemicals, and fair labor. Instead of buying many cheap clothes that don’t last, people are now choosing good-quality clothes that are made responsibly.

Why Is It Becoming Popular?

Sustainable fashion is becoming more popular in India because people are learning about the harmful effects of fast fashion, such as pollution and waste. Social media has helped spread awareness, with influencers supporting eco-friendly brands. Young people especially want to protect the planet and support local artisans. Also, traditional Indian fabrics and handlooms are making a comeback, giving sustainable fashion a stylish and cultural touch.

Indian Brands Leading the Way

Many Indian brands are now making eco-friendly clothes. Brands like Doodlage, No Nasties, Okhai, and Nicobar are using organic cotton, recycled fabric, and natural dyes. Some designers are also using old sarees and materials to create new outfits.

Even for weddings, some brides are wearing their mother’s sarees or renting outfits instead of buying expensive new ones.

What Are the Challenges?

Sustainable fashion can be more expensive than regular clothes. Many people still don’t know about it. Also, in smaller towns, such clothes may be hard to find. But experts believe things will improve as demand increases and more people learn about it.

Sustainable fashion is not just a trend it’s becoming a smart and responsible choice. As people become more aware of climate change and pollution, eco-friendly clothing will continue to grow in India.