NI Bureau
Moroccan virtual influencer Kenza Layli made history by becoming the world’s first Miss AI, winning a virtual beauty contest against over 1,500 computer-generated models. She earned a $20,000 prize for her creator, Meriam Bessa. In her acceptance speech, Layli expressed her commitment to advancing AI technology and hosting the first-ever beauty pageant for AI models.
Created by a Moroccan media agency, Layli has more than 193,000 followers on Instagram. Her bio highlights that her engaging content is closely tied to Moroccan society and her goal is to empower women in Morocco and the Middle East while bringing much-needed regulation to the influencer market.
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Layli impressed the judges with her social media influence, beauty, and the technical complexity of her AI tools. Sofia Novales, a member of Lopez’s management team, praised Layli for her consistent facial features and high-quality details like her hands, nose, and eyes. Novales added, “What truly impressed us was her personality and how she addresses real issues in the world, showing that she takes her role on the platform seriously.”
Layli’s virtual persona exudes Morocco’s rich cultural heritage, and she can interact with people in seven different languages. Beyond her digital presence, she talked about AI’s potential to create new opportunities and challenge industry norms, which resonated with the judges.
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In addition to winning the title, Layli has secured brand deals with companies like Hyundai and Bioderma. Following her win, she expressed her excitement on social media, thanking her supporters and the jury, and sharing her readiness for the next chapter in the world of AI.
Layli interacts with her audience 24/7. Her creators used a mix of technologies to generate images, videos, and audio entirely from AI. Despite her popularity, she faced stiff competition from other AI creators worldwide, with France’s Lalina Valina and Portugal’s Olivia securing second and third place, respectively.
Prateeksha Thakur
