Prateeksha Thakur
Mumbai, March 28, 2025 –
Bollywood actor Salman Khan recently caught the attention of luxury watch enthusiasts when he was seen wearing a Jacob & Co. Epic X Ram Janmabhoomi Titanium Edition 2, valued at Rs 34 lakh. The sighting occurred during promotions for his upcoming film Sikandar, set to release on March 30, 2025.
Known for its distinctive designs and high-end craftsmanship, Jacob & Co. has long been a favorite among collectors. This article delves into the details of Salman’s watch, explores other celebrities who have worn Jacob & Co. timepieces, and examines what makes the brand’s watches so expensive and unique.
Unveiling the Epic X Ram Janmabhoomi Titanium Edition 2
The Jacob & Co. Epic X Ram Janmabhoomi Titanium Edition 2 is a watch that blends cultural significance with technical finesse. According to Hindustan Times, it features engravings of the Ram Janmabhoomi temple, Lord Ram, and Lord Hanuman, paying tribute to India’s heritage. Launched to commemorate the 2024 Ram Mandir consecration in Ayodhya, the watch is crafted from titanium and incorporates saffron and gold tones, reflecting traditional Indian aesthetics.
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Priced at Rs 34 lakh, with a rose gold variant at Rs 61 lakh as per NewsBytes, it belongs to the Epic X series, known for its skeletonized dial that reveals the inner movement. This edition’s cultural narrative makes it particularly appealing to Indian collectors, though it has also faced some online criticism for its religious theme.
Jacob & Co. has a notable presence in the luxury watch market, often seen on the wrists of celebrities and sports figures. In India, Salman Khan isn’t the only one sporting this brand. Actor Abhishek Bachchan was also spotted wearing the same Epic X Ram Janmabhoomi Titanium Edition 2 at the Indian Street Premier League (ISPL) Season 2 launch. Cricketer Mahendra Singh Dhoni and actor John Abraham have been photographed with other Jacob & Co. models, such as the Astronomia, which features a distinctive planetary display. On the international stage, rapper Drake has been seen with the diamond-encrusted ‘Billionaire’ watch, while boxer Floyd Mayweather Jr. owns several Jacob & Co. pieces, often favoring their more intricate designs.
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Why Are Jacob & Co. Watches So Expensive?
The Rs 34 lakh price tag of the Epic X Ram Janmabhoomi Titanium Edition 2 reflects several factors that contribute to Jacob & Co.’s premium pricing:
- Complex Movements: Jacob & Co. often incorporates intricate mechanisms like tourbillons, which improve accuracy and add a visual element. These complications require advanced engineering, driving up production costs.
- Quality Materials: The use of materials like titanium, gold, and diamonds increases the watch’s value. In the Epic X, titanium provides durability and a lightweight feel, while detailed engravings add a custom element.
- Limited Production: Many Jacob & Co. watches are produced in small batches, making them exclusive. The Ram Janmabhoomi edition, tied to a specific historical event, is likely a limited run, appealing to collectors seeking rarity.
- Cultural Significance: The Ram Janmabhoomi theme adds a unique story, attracting buyers who value cultural elements in their timepieces.
- Celebrity Influence: The brand’s visibility on figures like Salman Khan and Drake boosts its prestige, often increasing demand among collectors.
What Sets Jacob & Co. Watches Apart?
Founded by Jacob Arabo in 1986, Jacob & Co. is recognized for its ability to merge technical innovation with distinctive design. The Epic X Ram Janmabhoomi Titanium Edition 2 stands out due to its cultural engravings, which connect it to a pivotal moment in Indian history—the Ram Mandir consecration. This storytelling aspect differentiates it from more conventional luxury watches.
The brand’s other collections further highlight its creative approach. For instance, the Astronomia features a rotating planetary display, while the Bugatti Chiron includes a miniature W16 engine, reflecting the hypercar’s design. For collectors, Jacob & Co. offers timepieces that balance artistry and functionality, making them highly sought after in the horology world.
Salman Khan was spotted wearing the Jacob & Co. watch while promoting Sikandar, an action film directed by A.R. Murugadoss. The movie, also starring Rashmika Mandanna, Kajal Aggarwal, and Sathyaraj, is set to release on March 30, 2025, and has already generated buzz with advance bookings of Rs 7 crore.
NI Bureau
