NI Bureau
Rajeevika shines at Bikaner House during Rajasthan Utsav
New Delhi 1 April, 2025
Under the Rajasthan government’s Rajeevika scheme, thousands of women across the state have been empowered through Self-Help Groups (SHGs), enabling them to participate in economic activities and create self-employment opportunities. This initiative is not just fostering financial independence but also strengthening their social and cultural standing.
During the Rajasthan Utsav at Bikaner House in New Delhi, women associated with Rajeevika showcased their handcrafted textiles and apparel, adding vibrancy to the event. The stalls featured exquisite Ajrakh print suits, sarees, and dupattas by Matko Devi from Aashapura SHG, Barmer; Bagru print garments by Kiran from Durga SHG, Jaipur; and block-printed outfits by Sushila from Majisa SHG, Barmer.
Adding to the festival’s charm, Anju and Rajwanti from Churu, representing Karni Mata and Mataji SHGs, displayed their Bandhej artistry, offering visitors a wide range of traditional attire. The event not only provided these women with a marketplace but also gave attendees a glimpse of Rajasthan’s rich artistic heritage.
Through Rajeevika, women are gaining access to financial inclusion, competitive platforms, and sustainable self-employment, improving their standard of living and enabling them to lead dignified, independent lives.
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Janvi Arora
