Social media is giving classical dance global visibility, but it also raises questions about tradition and depth.
Classical dance has found a new stage on Instagram. Instead of performing only in auditoriums, dancers now reach audiences directly on their mobile screens. During the pandemic, many artists posted short reels and went live to stay connected with followers. These efforts helped them attract global audiences. Some dancers who went viral became influencers, opening doors for collaborations and events.
Fusion and Fresh Experiments
The online space has encouraged bold experiments. Bharatanatyam has merged with hip-hop, and Kathak has incorporated digital effects. These innovative mixtures frequently go viral, attracting millions of views. Institutions and artists are working to preserve authenticity while adapting to modern formats. Festivals like Dastaan-e-Kathak and groups such as Compagnie Abhinava show that tradition and innovation can thrive together.
The Challenges of Going Digital
This digital shift comes with challenges. Classical dance relies on depth, expression, and storytelling, which 30-second reels rarely capture. Many performers create flashy content mainly to satisfy algorithms, raising concerns about quality. Financial sustainability adds to the struggle, since most online performances bring little or no income.
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Between Preservation and Popularity
Untrained performers with huge online followings often shape public perception of classical dance, sometimes distorting centuries-old traditions. Supporters argue that adapting to modern platforms is essential to stay relevant. Instagram cannot replace the stage, but it has certainly brought classical dance to younger and wider audiences.
Finding the Balance
Classical dance now stands at a turning point. For some artists, social media ensures survival by keeping their art alive in a digital world. For others, it marks a revival, introducing classical traditions to new generations in creative ways. The future of this art will depend on how well performers balance popularity with the responsibility of preserving depth and tradition.
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