GAIL introduces four new films and the Naye Bharat Ki Nayi Energy anthem under Wah Kya Energy Hai Season 2 to promote sustainable fuel choices
New Delhi: GAIL (India) Limited has rolled out Season 2 of its Wah Kya Energy Hai campaign to raise awareness about cleaner fuel alternatives. The company has introduced four short films and a campaign anthem, Naye Bharat Ki Nayi Energy, as part of its latest consumer outreach initiative.
The campaign focuses on cleaner energy options, including CNG, PNG, LNG and CBG. It aims to connect with consumers across India, particularly Gen Z, while demonstrating how natural gas and related fuels serve households, commercial establishments and industrial operations.
Mishra Family Returns in Four Short Films
The latest campaign uses the Mishra family to explain clean energy through everyday experiences. The four films feature situations ranging from a family visit to Varanasi to celebrations and an event at Senior Mishra’s factory.
Each episode lasts approximately 8–10 minutes. The storytelling combines humour with practical examples to explain the relevance of cleaner fuels in daily activities and business operations.
GAIL has designed the campaign to make energy-related information accessible to different consumer groups rather than relying only on technical explanations.
Anthem Celebrates India’s Changing Energy Landscape
Alongside the films, GAIL has released Naye Bharat Ki Nayi Energy, an anthem lasting more than four minutes. The video presents the company’s energy solutions and showcases initiatives such as a floating CNG station in Varanasi and its compressed biogas activities.
The anthem connects cleaner fuel adoption with environmental responsibility. It encourages consumers to consider how their energy choices can contribute to lower carbon footprints.
Multi-Platform Promotion Expands Campaign Reach
GAIL is distributing campaign content through social media, influencer partnerships, digital banners, radio, cinema and gamification-based activities. Digital versions of the films are also helping the company extend its reach.
The anthem is available on major music-streaming services, including Spotify, Amazon Music, Gaana and JioSaavn.
GAIL Emphasises Gen Z’s Role in Clean Energy Adoption
Ayush Gupta, Director (HR), GAIL, who also heads Corporate Communications and Branding, said the initiative seeks to build awareness of clean energy and responsible consumption. He highlighted the importance of engaging younger audiences in the transition towards cleaner energy.
Gupta also pointed to GAIL’s wider energy ecosystem, which covers mobility, household use, commercial establishments and industries. The campaign additionally features GAIL Utkarsh, a CSR initiative that supports bright students from underprivileged backgrounds.
Through the campaign, GAIL aims to make the conversation around cleaner energy more relatable while promoting awareness of natural gas and its applications in India’s sustainability efforts.
The four films feature actors Srikant Verma, Divya Jagdale, Luv Vispute and Ahmed Khan.
