Jharkhand showcases tribal jewellery, herbal products and rural women’s entrepreneurship at IITF 2026 as CM Hemant Soren inaugurates Palash Mart
New Delhi: Jharkhand is highlighting its traditional crafts, tribal heritage and rural entrepreneurship at the 45th India International Trade Fair (IITF) 2026 at Bharat Mandapam. The state’s Palash Mart is showcasing products made by rural women, self-help groups, local artisans and small entrepreneurs, giving them an opportunity to reach wider markets.
The Jharkhand State Livelihood Promotion Society (JSLPS), under the Rural Development Department of the state government, has organised the Palash Mart as part of its efforts to promote rural businesses.
On November 14, Chief Minister Hemant Soren inaugurated the Jharkhand Pavilion and Palash Mart. He also visited different stalls and interacted with women entrepreneurs and artisans to learn about their products and business activities.
Industry Minister Sanjay Prasad Yadav, Chief Secretary Avinash Kumar, Rural Development Department Secretary Manoj Kumar and Industry Department Secretary Arva Rajkamal were among the officials present at the inauguration.
Herbal Products and Tribal Jewellery Attract Visitors
Following this year’s IITF theme, ‘Vikas & Virasat’, the Jharkhand Pavilion features a variety of natural, herbal and organic products alongside traditional handicrafts, handloom items and tribal jewellery.
Natural oils, handmade herbal soaps, beauty products and metal jewellery inspired by tribal designs are among the major attractions at Palash Mart.
Meenu Rakshit, an entrepreneur from Turkepur, Bishimpur, Jamshedpur, is presenting her collection of herbal products at the fair. Her stall features around 20 varieties of handmade soaps prepared using coconut and mawa oils.
She says her products do not contain chemicals and use flowers and leaves for natural fragrances. Her collection also includes body oils, pain-relief oils and creams made with ingredients such as turmeric, aloe vera and kumkum.
She also prepares products using neem and tulsi. One of the distinctive items at her stall is a lip balm made from honeycomb and beetroot powder.
Meenu has participated in earlier editions of IITF and says some customers who purchased her products last year have returned to her stall this time.
JSLPS Promotes Rural Women Through Palash Mart
JSLPS supports rural women and local entrepreneurs through self-help groups by helping them improve product development, branding and market access.
The Palash brand provides products made by rural women with a common identity and helps them reach customers beyond their local communities.
Through the Palash Mart at IITF 2026, women entrepreneurs, rural families and traditional artisans can display their products, connect with potential buyers and explore business opportunities.
The Jharkhand Pavilion brings together the state’s cultural heritage and development initiatives, demonstrating how traditional craftsmanship and rural women’s entrepreneurship can contribute to economic growth.
