From marketing stunt to viral sensation, Frida and OddFellows serve a scoop that’s equal parts sweet, salty, and scandalous
13 August 2025, New Delhi
If you thought the wildest thing to happen to ice cream was chili-lime sorbet or charcoal vanilla, think again. Brooklyn has officially birthed the boldest dessert of the year — Breast Milk Ice Cream, a scoop that’s part nostalgia, part marketing stunt, and entirely impossible to ignore. This unique offering has captured the attention of dessert lovers in Brooklyn.
But before you spit out your latte, here’s the truth: there’s zero human breast milk in this dessert. Instead, it’s whipped up using liposomal bovine colostrum — the nutrient-packed first milk from cows — blended with milk, heavy cream, egg yolks, honey syrup, salted caramel flavoring, and a dash of yellow coloring for that golden “first feed” glow.
The taste? Creamy, sweet, slightly salty, with just a whisper of honey — or as one taster put it, “vanilla… but with a wink.”
The Brand Behind the Buzz
This unapologetically cheeky creation is the brainchild of Frida, the parenting brand known for telling it like it is, and OddFellows Ice Cream Co., Brooklyn’s master of weird-but-wonderful flavors. Launched on August 5, 2025 to mark National Breastfeeding Awareness Month, the flavor doubles as a promotional stunt for Frida’s brand-new 2-in-1 Manual Breast Pump.
Where to Get Your Lick In
For one buzz-filled week (August 5–10), scoops were handed out for free at OddFellows’ Dumbo shop, while an ice cream truck plastered with “Breast Milk Ice Cream” cruised New York streets, making pedestrians do double-takes.
Can’t make it to Brooklyn? Order it online through Frida’s website — $12.99 per pint, two-pint minimum, because apparently one pint just isn’t enough for this kind of dare.
The Boob-Based Buzz
The boob-based taste has been pumping up sales at OddFellows, as a dedicated crowd of New Yorkers have latched onto the idea of a sweet treat based on mom’s own recipe. Social media is overflowing with reactions — from “absolute genius” to “ew, no thanks”.
NBA star Josh Hart gave it a whirl and called it “sweet, like vanilla, with a salty note.” Business Insider dubbed it “an imaginative culinary experiment” that’s half comfort food, half conversation starter.
Why People Can’t Stop Talking
For some, just the name feels a little too personal. For others, it’s a brilliantly bold way to get people talking about breastfeeding — minus the awkwardness. Either way, the mission’s been accomplished: it’s viral, it’s controversial, and it’s selling.
Whether you’re brave enough to lick it or happier to just enjoy the headlines, one thing’s certain: Breast Milk Ice Cream has milked every drop of publicity — and Brooklyn wouldn’t have it any other way.
