With India remaining Sri Lanka’s largest source market for tourists, the roadshow aims to strengthen travel trade partnerships and attract more visitors from Kerala
Kozhikode, Kerala: From scenic beaches and wildlife experiences to luxury resorts and wellness retreats, Sri Lanka will showcase its diverse tourism offerings at a Travel Trade Roadshow in Kozhikode on October 26. Organised by the Sri Lanka Tourism Promotion Bureau (SLTPB) in partnership with the Sri Lanka Deputy High Commission in Chennai, the event will feature more than 20 Sri Lankan tourism companies seeking to build stronger connections with Kerala’s travel industry.
The event forms part of Sri Lanka Tourism’s strategic efforts to strengthen its presence in the Indian market and enhance travel trade partnerships in Kerala, one of India’s important outbound travel markets. Through direct industry engagement, the roadshow aims to promote Sri Lanka as an attractive international destination for Indian travellers while creating new opportunities for tourism cooperation between the two regions.
Sri Lanka recorded a historic 2,362,521 international tourist arrivals in 2025, with India remaining its largest source market, contributing 531,511 visitors and accounting for approximately 22.5% of total arrivals. As of 22 October 2026, Sri Lanka had welcomed 482,944 Indian tourists, accounting for 26.6% of total international tourist arrivals.
Kozhikode, a prominent commercial centre in northern Kerala, presents significant opportunities for Sri Lanka Tourism, with potential across international leisure holidays, family vacations, luxury travel, destination weddings, and MICE tourism. The roadshow aims to strengthen relationships with travel agents, tour operators, and tourism professionals across Kozhikode and the wider Malabar region, encouraging them to explore and promote Sri Lanka’s diverse holiday experiences.
The roadshow will feature more than 20 Sri Lankan travel and tourism companies, including hotels, resorts, destination management companies, attractions, and other tourism service providers. Participants will engage directly with travel agents, tour operators, MICE planners, corporate travel buyers, media representatives, and tourism influencers from Kozhikode and surrounding regions, creating opportunities to showcase tourism products, exchange industry insights, and develop new business connections.
The programme will feature:
- Business-to-Business Networking Sessions
- Destination Presentations
- One-to-One Buyer-Seller Meetings
- Media Networking Session
- Sri Lankan Cultural Performances
- Networking Dinner Reception
- Lucky Draws and Giveaways
Speaking on the initiative, Sri Lanka Tourism officials noted that Kerala continues to offer promising opportunities for tourism cooperation, supported by strong regional business ties, cultural connections, and growing demand for international travel experiences.
With its pristine beaches, rich cultural heritage, spectacular wildlife, scenic landscapes, luxury resorts, wellness retreats, and adventure tourism experiences, Sri Lanka offers Indian travellers a diverse range of holiday opportunities. Combined with convenient connectivity from India, the island continues to position itself as an appealing destination for travellers seeking memorable international experiences.
The Kozhikode Travel Trade Roadshow and Networking Evening will take place on 26 October 2026, from 5:00 PM onwards, at The Raviz Kadavu, Kozhikode. With the participation of more than 20 Sri Lankan travel and tourism companies, the event is expected to strengthen industry partnerships, create new business opportunities, and encourage more travellers from Kerala to discover Sri Lanka.
