The initiative showcases Uttar Pradesh’s efforts to position cultural heritage as a premium global offering.
New Delhi: During IITF 2025, the UP Pavilion welcomed visitors with the grand opening of the Ramalaya Experience Centre, inaugurated by Union Minister Shri Jitin Prasada, offering an unparalleled cultural and luxury experience.
The inauguration attracted wide public and media attention, perfectly complementing the India International Trade Fair (IITF) 2025 theme: “Ek Bharat, Shreshtha Bharat.”
Ramalaya: India’s Cultural-Luxury Renaissance
Ramalaya brings together fragrance science, sacred storytelling, and traditional Indian art to create a multi-sensory journey rooted in India’s ancient wisdom, yet curated for global audiences.
At the UP Pavilion, visitors can explore:
- A luxury fragrance universe inspired by Indian scriptures
- Storytelling through Madhubani and Pattachitra art
- National award-winning cultural collections
- A refined, immersive environment celebrating faith, devotion, and heritage
Showcase Highlights: JPSR Prabhu Shriram’s Cultural Masterpieces
1. Shripad Ramayana Series (National Award Winner)
Ten sacred episodes of the Ramayana, illustrated in UNESCO-recognized Mithila/Madhubani art, paired with specially crafted fragrances to evoke the emotions of each divine moment.
2. Shri Krishna Leela Series
Inspired by Mathura–Vrindavan traditions, each Krishna Leela card blends Pattachitra-style artwork with unique aromatic interpretations of each episode.
Statements from Dignitaries
Shri Jitin Prasada:
“Ramalaya exemplifies how India’s cultural heritage can be presented globally in a premium format. This initiative reflects the perfect blend of tradition and innovation, strengthening India’s cultural economy and opening new doors for global markets. I congratulate the Ramalaya team for representing India’s spiritual identity with such elegance and excellence.”
Shri Durga Shanker Mishra:
“Ramalaya is a proud moment for Uttar Pradesh. The Shripad Ramayana and Shri Krishna Leela series beautifully reflect our civilizational roots. By transforming sacred stories into luxury global experiences, Ramalaya inspires the youth while preserving authenticity, reinforcing India’s cultural leadership worldwide.”
Shri Prashant Kumar, Founder – Ramalaya & JPSR Prabhu Shriram:
“Ramalaya is more than a brand—it is a cultural responsibility. Our mission is to bring India’s heritage and fragrance to every home and global audience. The support of leaders like Shri Jitin Prasada ji and Shri Durga Shanker Mishra ji strengthens our belief that India’s cultural wealth can become a globally recognized luxury category.”
Cultural Attraction at IITF 2025
Visitors at the Uttar Pradesh Pavilion can:
- Experience India’s sacred stories through fragrance
- Explore national award-winning cultural collections
- Engage with traditional craftsmanship from Ayodhya, Mathura, and Janakpur
- Take home meaningful luxury souvenirs
