Focus on media relations, campaign execution and evolving industry practices
New Delhi, March 19, 2026
Mr. Manoj Sharma, Managing Director of PR Guru, delivered a masterclass on Public Relations at DME Media School, IP University, focusing on core areas such as media relations, campaign strategy and strategic PR planning.
The session aimed to bridge the gap between academic learning and industry practice. As a result, it offered students a practical view of the evolving communications landscape.
Through case-led discussions and real-world examples, Mr. Sharma explained PR’s role. He showed how PR shapes narratives and manages stakeholder perception. Moreover, he highlighted how it drives value in a competitive media ecosystem.
Meanwhile, students actively participated throughout the session. They discussed contemporary PR challenges and changing media dynamics. In addition, they explored the growing importance of strategic communication.
“Public Relations today extends beyond visibility—it is about credibility, consistency and long-term value creation. Engaging with students at this stage is crucial in building industry-ready professionals,” said Mr. Manoj Sharma.
Dr. Parul Mehra, Head, DME Media School, IP University, highlighted the importance of industry exposure in communication education. “Creating platforms where students can directly engage with practitioners is essential. Such sessions enable them to understand the practical dimensions of Public Relations beyond classroom learning,” she said.
Reflecting on the session, Vrind Aggarwal a participating student said, “The masterclass offered clear, practical insights into how PR functions in real-world scenarios. The interactive format helped us better understand media handling and strategic planning.”
Mr. Sharma expressed his gratitude to Dr. Parul Mehra for the invitation and acknowledged the opportunity to share the platform with Hon’ble Mr. Justice Bhanwar Singh.
Estimated reading time: 2 minutes
