MERI seminar highlights space marketing trends, industry insights, and NewSpace opportunities, ending with student presentations and certificate distribution
The Management Education and Research Institute (MERI), Janakpuri, hosted its 20th Annual Marketing Seminar, “Mercadeo Cresta 2026,” on Wednesday, focusing on the theme “Marketing Mix for the New Space Economy.”
The seminar brought together industry experts, academicians and students to discuss how marketing strategies are evolving alongside rapid developments in the space sector.
Table of contents
Opening Remarks
Prof. (Dr.) Lalit Aggarwal, Vice President MERI delivered the opening remarks. He said space technology is now part of everyday life. He added that it is no longer a distant concept. Moreover, he emphasised that startups are building businesses around space-based applications. Therefore, understanding marketing in this domain is becoming a crucial skill for future managers.
Leadership Insights
Chief Guest Mr. I. P. Aggarwal, Chairperson, MERI Group of Institutions, highlighted the shift from government-led space programmes. He said a vibrant ecosystem now thrives on private enterprises and global collaborations. Moreover, he explained that the traditional 4Ps of marketing have expanded. Now, “products” include satellite communication, navigation systems, remote sensing, and space tourism.
Industry Perspectives
Industry experts shared practical insights during the session. Praful Gambhir of S&P Global spoke on the importance of emotional branding and storytelling in building strong consumer connections. Lt. Col. (Retd.) Rakesh Verma of Vantor explained that space marketing is often indirect, with users paying for applications powered by satellite technologies rather than the services themselves.
NewSpace Evolution
An online session by Pranav R. Satyanath of Observer Research Foundation traced India’s journey into the NewSpace era. It also highlighted emerging opportunities.
Finally, the event concluded with student presentations. It also included a certificate distribution ceremony.
