EU Hits Google With Record Antitrust Penalty
The European Commission fined Google an incredible €2.95 billion, or around $3.5 billion, for abusing its hegemony in the online advertising industry. Regulators in Brussels said the tech giant unfairly favored its own ad services, squeezing out rivals and undermining fair competition. Google has been given 60 days to submit a plan to end these practices or face tougher actions, including the possible breakup of parts of its ad business.
Google Plans to Appeal
Google called the decision “misguided” and signaled it would appeal. The company argued that its advertising tools benefit publishers and businesses across Europe and warned the ruling could hurt thousands of smaller firms that rely on its platforms.
Trump Calls EU’s Action “Unfair”
The fine quickly drew fire in Washington. The EU’s action was denounced by US President Donald Trump as “very unfair” to US businesses. He accused Europe of targeting U.S. tech firms and hinted at retaliation. Trump said he was considering a trade investigation under Section 301 of the U.S. Trade Act — the same mechanism previously used against China — which could pave the way for new tariffs on European imports.
Trade Tensions Likely to Rise
The most recent cause of contention in U.S.-EU ties is the dispute over Google. Europe has taken a hard line on antitrust enforcement against American tech giants, with past penalties targeting Google’s search and Android businesses. Trump’s warning suggests the dispute could now spill over into trade, adding strain to an already tense transatlantic economic relationship.
